The Bro(tox) Code: Men’s Cosmetic Trends
by Face of Man
One word: Brotox.
Previously seen as a taboo to be spoken about in hushed tones and euphemisms, cosmetic procedures has officially reached the mainstream. Having shaken the shame and stigma, brotox, fillers and more are all now something both men and women are openly engaging with.
Not only has almost every single celebrity had some amount of work done, but we can also almost guarantee that someone you know will have benefitted from cosmetic procedures. Not limited by any demographic borders, cosmetic procedures are gaining popularity across a wide cross-section of society. In fact, a 2018 report from the American Society for Aesthetic Plastic Surgery (ASAPS), lists the number of men getting cosmetic procedures that year alone in America at 1.3 million, a number that has more than tripled since 1997 and is only continuing to rise. The 49-54-year-old age bracket made up 49% of the total procedures, which makes sense as this is when the signs of ageing truly show.
You may be thinking, how does Australia compare? Here are the statistics:
- We’ve spent $1 billion in 2018 for cosmetic procedures (Whimm)
- Over $350 million worth of anti-wrinkle procedures with botulinum toxin are completed every year (Australian College of Cosmetic Surgery)
- Australia spends over 40% more than the US per capita on cosmetic procedures (Australian College of Cosmetic Surgery)
With those statistics in mind, it’s safe to say – men have officially hopped on board the cosmetic procedure bandwagon. And why wouldn’t they? While preconceived notions of cosmetic procedures would have you thinking everyone would come out looking like carbon copies, plastic fantastic Barbie and Ken – a skilled technician will leave you looking like a refreshed more youthful version of yourself.
Why Is There Increase In Male Cosmetic Procedures?
There is no single factor drawing men to cosmetic procedures. For some, it’s the realities of social media and online dating. As much as we hate to admit it, love isn’t blind and a small procedure or a facial can not just give you a shot at romance, but can also give you the confidence you are looking for to approach another. With society always on social media and dating apps, and most importantly, always taking their selfies, it is no surprise there is a trend towards males getting anti-wrinkle injections and investing in appearance upkeeping.
Other’s turn to cosmetic procedures to get ahead in the boardroom. The classic business advice is to look approachable and to never let them see you sweat with procedures such as anti-wrinkle injections and dermal fillers you can put this advice into practice. Injections and dermal fillers can fill in deeply set frown lines and help you look years younger plus, the active ingredient in ‘brotox’ has the added benefit of stopping excessive sweating, making you a living embodiment of ‘cool, calm and collected’.
Another factor contributing to the boom in male cosmetic procedures is the fact that (oftentimes) men are in greater need of cosmetic procedures and are prone to showing more signs of aging than their female counterparts. Women tend to devote more time and energy to preventative measures with extensive skincare routines designed to combat ageing whereas men are notorious for having a laissez-faire approach to skincare (we’re looking at you 3-in-1 shampoo, body wash, facial cleanser!) and oftentimes being oblivious to the whole aging process until one day they look in the mirror and see their dad staring back at them. An intense facial skin treatment can bring back the hydration and repair the skin, whilst dermal fillers can re-plump and smooth out wrinkles.
What Can Face Of Man Offer You?
The market has grown to such an extent that there are now male-only clinics like Face of Man where we cater specifically to men’s needs. Meaning, not only can you be treated in a discreet and masculine environment, but our technicians are specially trained to provide services that flatter men’s faces. With fillers and anti-wrinkle injections now a booming business with men everywhere enjoying amazing results, what are you waiting for? Find Anti-Wrinkle Procedures Here.